Know who's
ready to buy.
Real-time intent signals across 40,000+ categories. Identify in-market prospects at the contact level — before your competition.
40K+
Intent Categories
280M+
Consumer Profiles
120M+
Business Contacts
Daily
Signal Refresh
3x
Avg. Conversion Lift
Understanding Intent
See what they're researching. Before they call.
Buyer intent data reveals which prospects are actively researching products like yours — so you can engage at the perfect moment.
Behavioral Signals
Track content consumption, search patterns, and engagement that indicate purchase interest.
Intent Scoring
AI-powered algorithms score each signal for buyer readiness — so you prioritize the hottest leads.
Category Matching
40,000+ intent categories ensure precise matching to your exact products and services.
Signal Sources
Multi-source intelligence.
We aggregate intent signals from diverse sources to build a comprehensive view of buyer behavior across the entire web.
Content Consumption
Track which articles, whitepapers, and resources prospects are engaging with across the web.
Search Behavior
Monitor search queries and keyword research that signals active buying interest.
Engagement Patterns
Analyze time on page, scroll depth, and interaction patterns indicating serious interest.
Technographic Signals
Detect technology evaluations, vendor comparisons, and stack changes.
Social Signals
Track relevant discussions, questions, and engagement on social platforms.
Transaction Intent
Identify cart abandonment, pricing page visits, and purchase-ready behaviors.
Surge Detection
Identify sudden spikes in research activity around specific topics.
Real-Time Processing
Signals processed and scored daily for maximum relevance and freshness.
Process
From signal to action. In hours.
Signal Collection
We aggregate billions of intent signals daily from across the web.
AI Processing
Machine learning models score and categorize each signal for relevance.
Identity Resolution
Signals matched to individuals and accounts in our 280M+ database.
Daily Delivery
Fresh intent data delivered via API, file, or platform integration.
Use Cases
Built for revenue teams. Every stage.
Sales Prioritization
Focus your team on prospects showing active buying signals. Stop wasting time on cold leads.
Marketing Personalization
Deliver hyper-relevant content and offers based on what prospects are actively researching.
Account-Based Marketing
Identify target accounts showing intent and coordinate multi-touch campaigns across buying committees.
Why DataMoon
More categories. Better signals.
| Feature | DataMoon | Bombora | ZoomInfo |
|---|---|---|---|
| Intent Categories | 40,000+ | 7,000+ | 4,000+ |
| B2C Intent Coverage | Limited | ||
| Contact-Level Intent | |||
| Signal Refresh | Daily | Weekly | Weekly |
| US Consumer Profiles | 280M+ | N/A | Limited |
| Buyer Readiness Scoring | |||
| API Access | Enterprise | Enterprise | |
| Transparent Pricing |
Integrations
Works with your stack. Instantly.
FAQ
Common questions. Answered.
What is the difference between first-party and third-party intent data?
First-party intent data comes from your own digital properties (website, emails, etc.), while third-party intent data — like DataMoon provides — aggregates signals from across the web, giving you visibility into buyer behavior you wouldn't otherwise see.
How is intent data different from lead scoring?
Traditional lead scoring typically uses demographic and firmographic data to estimate fit. Intent data adds a behavioral layer — showing you who is actively researching topics related to your products right now, regardless of their demographic profile.
How often is intent data refreshed?
DataMoon refreshes intent signals daily, ensuring you're always working with the most current buyer behavior data. Weekly or monthly updates from other providers mean you could miss critical buying windows.
Can I get intent data at the individual contact level?
Yes. Unlike some providers that only offer account-level intent, DataMoon provides contact-level intent signals matched to our database of 280M+ consumer profiles and 120M+ business contacts.
What industries does your intent data cover?
Our 40,000+ intent categories span virtually every B2B and B2C industry — from SaaS and financial services to healthcare, real estate, travel, retail, and more.
How do I integrate intent data into my CRM?
We offer native integrations with major CRMs (Salesforce, HubSpot), marketing automation platforms (Marketo, Pardot), and sales engagement tools (Outreach, Salesloft). We also provide API access and flat file delivery.
Start Targeting In-Market Buyers
See how buyer intent data can transform your sales and marketing performance with a personalized demo.
See Intent in Action
We'll show you real intent signals for your target market — see exactly which prospects are researching topics related to your products.
Stop guessing who's in-market.
Join thousands of companies using DataMoon intent data to reach buyers at the exact moment they're ready to purchase.