DATAMOON
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Consumer Data

Know your
customers.

280M+ US consumer profiles with 400+ attributes — demographics, lifestyle, purchase behavior, and real-time intent signals in one platform.

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280M+ profiles400+ attributesDaily updatesCCPA compliant

280M+

Consumer Profiles

400+

Data Attributes

60K+

Intent Categories

Daily

Data Refresh

95%+

US Coverage

Comprehensive Data

400+ attributes per profile.

Understand, segment, and reach your ideal customers with the deepest consumer data available.

Demographics

Core demographic data for precise audience targeting.

  • Age, gender & marital status
  • Education level & occupation
  • Household income & net worth
  • Presence & age of children
  • Homeowner vs. renter status

Lifestyle & Interests

Understand what motivates and interests your audience.

  • Hobbies & recreational activities
  • Travel preferences & frequency
  • Shopping behavior & channels
  • Vehicle ownership & preferences
  • Brand affinities & loyalties

Purchase Behavior

Transaction and spending patterns for predictive targeting.

  • Spending levels by category
  • Online vs. in-store preferences
  • Purchase recency & frequency
  • Brand loyalty indicators
  • Response to promotions

Intent Signals

Real-time buying signals across 60K+ categories.

  • Active research behavior
  • Buyer readiness scores
  • In-market timing signals
  • Category-specific intent
  • Daily signal updates

Multi-Channel Reach

Reach consumers on every channel.

Verified contact information for omnichannel activation.

Email Addresses

Personal and household emails with deliverability scoring.

85%+ match

Postal Addresses

CASS-certified mailing addresses for direct mail.

NCOA updated

Phone Numbers

Landline and mobile numbers with DNC compliance.

70%+ coverage

Digital IDs

Device IDs and MAIDs for digital targeting.

Cross-device

Use Cases

Power your B2C marketing.

From acquisition to retention, consumer data drives every campaign.

Customer Acquisition

Find new customers who match your best buyer profiles with lookalike modeling and intent signals.

Lookalike audiencesIn-market targetingConquest campaigns

Audience Segmentation

Segment your database by any combination of 400+ attributes for personalized messaging.

Multi-attribute filtersDynamic segmentsRFM modeling

Data Enrichment

Append missing attributes to existing customer records for better personalization and analytics.

Real-time appendBatch enrichmentCRM integration

Compare

Why teams choose DataMoon.

See how our consumer data compares to other providers.

Feature
DataMoon
ExperianAcxiom
Consumer Profiles280M+250M+200M+
Data Attributes400+300+250+
Intent Categories60K+LimitedLimited
Intent Data IncludedAdd-onAdd-on
Daily UpdatesWeeklyMonthly
Self-Service Platform
Transparent Pricing
No Minimum Contract
API AccessAll plansEnterpriseEnterprise

FAQ

Common questions.

How is your consumer data sourced?

We aggregate data from thousands of sources including public records, surveys, transaction data partnerships, and online behavior. All data is ethically sourced and privacy-compliant.

Is the data CCPA and GDPR compliant?

Yes, we're fully CCPA and GDPR ready. We maintain proper consent records, honor opt-out requests, and provide the necessary compliance documentation for your campaigns.

How often is the data updated?

Our database is refreshed daily. Demographic data is updated monthly, purchase behavior weekly, and intent signals in real-time as consumer behavior occurs.

What's the typical match rate for enrichment?

Match rates vary by data point — expect 85%+ for emails, 70%+ for phone numbers, and 95%+ for postal addresses and demographic appends.

Can I use the data for digital advertising?

Yes — we support onboarding to all major ad platforms including Facebook, Google, The Trade Desk, and LiveRamp. We also provide device IDs for programmatic targeting.

Get Started

Ready to Know Your Customers?

Book a quick demo and we'll show you how 280M+ consumer profiles can power your B2C marketing.

See data quality firsthand
Build a sample audience
Review integration options
No commitment required

Start Targeting Today

Most customers are up and running within hours. We'll help you connect your platforms and start building audiences immediately.