Visitor Identification

RB2B Alternatives That Give You
More Data. More Coverage. Better Pricing.

RB2B is solid for company-level identification, but you need more. DataMoon reveals individual visitors with up to 70% identification rates and 250+ data points per visitor.

280M+
Consumer Profiles
70%
Identification Rate
250+
Data Points
B2B+B2C
Full Coverage
Real-time
Enrichment
Schedule Your Demo

Ready to Upgrade from RB2B?

Book a personalized demo and see how DataMoon delivers individual-level identification, 250+ data points, and both B2B and B2C coverage.

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What You'll Learn

Tailored specifically for teams switching from RB2B

Individual-Level Identification

Go beyond company-level data — identify the actual decision-makers visiting your site.

Up to 70% Identification

See how our identification rates compare to RB2B's company-level matching.

250+ Data Points Per Visitor

Rich enrichment including contact info, firmographics, intent signals, and more.

B2B + B2C Coverage

RB2B is B2B-only. DataMoon identifies visitors across both business and consumer contexts.

Real-Time Activation

Trigger email, direct mail, and digital campaigns the moment visitors are identified.

Person-Level vs Company-Level
The key difference

RB2B tells you which companies are visiting. DataMoon tells you exactly who — with contact info to reach them directly.

Need Help Sooner?

support@datamoon.com

Available Monday-Friday, 9am-6pm EST

The Problem

RB2B's Limitations Are Costing You Pipeline

Great for company identification, but modern teams need more to compete.

Company-Level Only

Know which company visited, but not who — leaving outreach vague

Limited Data Depth

Basic company info without the contact-level details you need

B2B Only

No consumer identification for hybrid or B2C businesses

No Direct Activation

Identifies visitors but doesn't help you reach them

Basic Enrichment

Industry and company data, but limited individual insights

The Solution

DataMoon: The Complete Visitor Intelligence Platform

Go beyond company-level identification. Know exactly who's visiting and reach them instantly.

Individual Identification

Identify actual decision-makers, not just company IP matches. Get names, emails, and direct contact info.

70% ID Rate

250+ Data Points

Rich enrichment including firmographics, intent signals, demographics, and behavioral data.

Deep Enrichment

Instant Activation

Trigger email, direct mail, and digital campaigns the moment visitors are identified.

Real-Time
Head-to-Head

See the Difference

A side-by-side comparison that speaks for itself.

Feature
DataMoon
RB2B
Identification LevelIndividualCompany only
Consumer Profiles280M+N/A
Business Contacts120M+Company data
Identification RateUp to 70%Varies
Data Points Per Visitor250+Basic
B2C Support
Intent Categories60K+Limited
Real-Time Alerts
Direct Mail Activation
Email Append
API Access
Authorized Partner Options

Ready to Identify More Than Just Companies?

Get a personalized demo and see exactly how much pipeline you're missing.

Book Your Demo Now
Market Landscape

Top 10 RB2B Alternatives

Compare your options and find the right fit for your team.

1. DataMoon
Recommended

Goes beyond company-level to reveal individual visitors across B2B and B2C. Up to 70% identification rates with 250+ data points.

Best for:Teams needing person-level identification

2. Warmly

Combines visitor identification with real-time lead scoring and automated outreach orchestration across ads, chat, email, and LinkedIn.

Best for:Teams wanting integrated outreach automation

3. 6sense

Enterprise-grade ABM platform using AI to predict buyer intent and identify high-value accounts before they reach your website.

Best for:Enterprise ABM strategies

4. Leadfeeder (Dealfront)

Identifies companies visiting your website with Google Analytics integration. Strong for European markets with GDPR compliance.

Best for:European teams needing compliance

5. Customers.ai

AI-powered engagement through chatbots and multi-channel messaging across SMS, email, and chat for B2B and B2C.

Best for:E-commerce and hybrid businesses

6. Lead Forensics

Reveals company information, key decision-makers, and engagement data with real-time alerts for immediate follow-up.

Best for:Sales teams wanting fast follow-up

7. Breeze Intelligence (HubSpot)

Native HubSpot integration providing real-time data enrichment and visitor identification within your CRM.

Best for:Teams already using HubSpot

8. Kwanzoo

Specializes in identifying high-intent B2B buyers using AI-powered targeting with personalized sales messaging.

Best for:Account-based selling

9. Instantly

Cold email outreach platform with unlimited sending accounts. Pairs well with identification tools for follow-up.

Best for:Scaling cold email outreach

10. Demandbase

Enterprise account intelligence with advertising and web personalization for coordinated ABX campaigns.

Best for:Enterprise account-based marketing
Buyer's Guide

What to Look for in an RB2B Alternative

Key criteria to evaluate when making your decision.

Identification Depth

Company-level vs individual decision-maker identification for targeted outreach

Geographic Coverage

RB2B focuses on US traffic — ensure your alternative covers your markets

Activation Capabilities

The best platforms help you engage through email, ads, direct mail, and more

Data Freshness

Stale data wastes time. Ask about update frequencies during evaluations

Integration Ecosystem

Check compatibility with your CRM, marketing automation, and sales tools

Transparent Pricing

Avoid surprises — look for clear, upfront pricing without hidden costs

"We switched from RB2B to DataMoon and immediately saw the difference. Knowing exactly who visited, not just their company, completely changed how we do outreach. Our response rates tripled."
Sales Director
B2B SaaS Company
Stop Guessing, Start Knowing

Turn Anonymous Visitors Into Qualified Pipeline

DataMoon reveals the individuals behind the visits — with the data you need to reach them and convert them.

No commitment required • See pricing on the call • Launch in 24-48 hours