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Industries · Marketing Agencies · Performance · Full service · Lead gen · White-label resellers

Marketing agencies, from one client's pixel to a data business of your own.

An agency with ten clients wants to show each one who visited their site last night and build audiences the platforms cannot. An agency with two hundred clients wants every product under its own brand, one sub-account per client, billed as a service. The graph and the Agency DaaS plan serve both, and most of the ladder on this page is the ladder you walk with each client.

Book a free demo Start at rung one

Every product on this site can run under your brand, with each client in its own sub-account; the agency license is scoped with a sales rep.

  • Every product under your brand: pixels, audiences, suppression, enrichment, mail and intent feeds, with each client in its own sub-account.
  • The same graph behind every client: 240M people, 120M businesses, 65K intent topics, 400+ attributes.
  • White-label reporting, your margin on every product, and a rep who scopes the license to the clients you have.
Agency DaaS · 38 client sub-accounts · this week
Pixels31 sites live4,120 visitors identified this week
Audiences62 pushed to Meta and GoogleMatch rates shown per client
Smart Exclusion19 client customer listsRefreshed nightly
Also3 intent feedsDirect Mail · 2 dropsReports under your brand
Add a clientOpen a reportScope more feeds
240M+US adults in the graph
120Mbusinesses, with the people in them
2Tintent signals read a day
400+attributes on a person

What the graph holds for agencies

What every client of yours gets from the graph.

Four of the sixteen bundles, picked for this industry. See everything in the graph →

Consumer PersonThe spineName, validated address, age range, gender and the keys that join everything else, on roughly every US adult, so every client's audiences and visitors resolve to the same people.Open this table in the data dictionary → Business person & company120M businesses, and the people in themEvery B2B client's account lists, buying committees and identified visitors, each business person linked to a consumer record.Open this table in the data dictionary → Intent & linkagesWhat they research, and how the keys join65K topics scored daily, scoped per client into feeds on their category and competitors.Open this table in the data dictionary → DevicesMobile ad IDs and IPsThe identifiers that make every client's audiences and suppression lists match on every platform and on CTV.Open this table in the data dictionary →

The ladder · simplest to largest

Five rungs, from a pixel on one client's site to a reseller business.

The first three rungs are the ones you walk with each client; the last two are your own business. Most agencies start on rung two the week they sign up, because the pixel and suppression are the easiest wins to show a client.

Rung 1 · Day one

An agency with a handful of clients and one person running media

Put the pixel on every client site, and show them who visited last night.

The Website ID tag on each client's site shows, by the next morning, the companies and, with the people turned on, the households that visited, with their fields. For B2B clients, open the best ones in the Chrome extension and hand the client a list with validated phones and emails. For consumer clients, pull one US Consumer Data segment that looks like their customers.

  1. Install the Website ID tag on each client site; one sub-account per client.
  2. Send each client the first morning's report under your brand.
  3. Build the first list per client: the Chrome extension for B2B, a US Consumer Data segment for consumer brands.
Website IDChrome extensionUS Consumer Data
Rung 2 · First month

An agency running paid media for clients who keep paying to re-acquire their own customers

Build audiences the platforms cannot, suppress every client's customers, and add mail as a channel.

Ad Audiences builds each client's segment from any field in the graph and pushes it hashed, with the match rate shown first. Smart Exclusion connects each client's store or CRM and excludes their customers on every platform as orders come in. Direct Mail turns the same segments into drops, in home within a week, matched back to orders, a channel most agencies could never offer.

  1. Build each client's audiences in Ad Audiences; show the match rate in the proposal.
  2. Connect each client's store or CRM to Smart Exclusion; the reclaimed spend is the first result you report.
  3. Add Direct Mail to the media plan; matchback reports under your brand.
Ad AudiencesSmart ExclusionDirect Mail
Rung 3 · First quarter

A full-service agency with CRM work, lifecycle email and sales enablement for clients

Enrich every client's CRM, and sell intent alerts as a service.

Enrich appends 400 fields to each client's CRM, written back through Integrations, so the lifecycle programs you run segment on household, career and affinity. Pulse watches each client's lists for the week a lead or a lapsed customer is in market, and routes alerts to the client's sales team under your brand. B2B Data builds account lists and buying committees for B2B clients, phones validated.

  1. Enrich each client's CRM with Enrich; the match rate is the proof in the renewal deck.
  2. Put each client's lead and customer lists on Pulse; sell the alerts as a retainer line.
  3. Build B2B clients' account lists with B2B Data and route through Integrations.
EnrichPulseB2B Data
Rung 4 · First year

An agency with an analyst, a reporting stack and clients who ask for modeling

Model for clients, build them feeds, and automate it with the API and an agent.

Export each client's identified visitors and enriched records, join them to the client's outcomes, and fit propensity and LTV models the client could not build alone. Score daily by API; seed Ad Audiences from the top decile. Scope a Custom Intent Feeds feed per client on their category and competitors. Let an agent run the refresh loop through the MCP server so the work scales with clients, not headcount.

  1. Train per client on their outcomes; report the lift in their language.
  2. Score and refresh by API or through the MCP server across every sub-account.
  3. Scope Custom Intent Feeds feeds per client; sell them as a product.
Custom Intent FeedsEnrichWebsite IDAd Audiences
Rung 5 · At scale

An agency ready to be a data business, a reseller, a platform with its own brand

Resell the whole platform under your brand, or license the graph into your own product.

The Agency DaaS license puts every product under your brand with a sub-account per client, white-label reporting and your margin on each product; a sales rep scopes it to the clients you have. Enterprise goes further: the graph by API inside your own product, scheduled delivery to your warehouse, and the Clean Room for client matching. A proof of concept on your client roster comes first.

  1. Scope the agency license with a rep: clients, products, seats, white-label delivery.
  2. Resell each product as a service line with your margin; one sub-account per client.
  3. License the API or the graph itself when your product needs the data inside it.
Agency DaaSEnterpriseCustom Intent FeedsAd Audiences

What agencies teams use it for

What agencies and resellers run on the graph.

The Monday visitor report

Every client's identified visitors, under your brand, every week.

Website ID

Audiences the platforms cannot build

Segments from any field in the graph, hashed to every platform, match rate shown first.

Ad Audiences

Smart Exclusion as the first win

Every client's customers excluded from every platform; the reclaimed spend reported in the first month.

Smart Exclusion

Direct mail as a channel

Segments and client lists in the home within a week, matched back to orders.

Direct Mail

CRM enrichment on retainer

Each client's CRM filled with 400 fields for the lifecycle programs you run.

Enrich

Intent monitoring as a product

Weekly alerts on each client's lists, routed under your brand.

Pulse

B2B account lists and buying committees

Validated contacts and the Chrome extension for the SDR work you sell.

B2B DataChrome extension

Feeds per client

Custom Intent Feeds scoped to each client's category and competitors, sold as a product.

Custom Intent Feeds

Consumer data for lead-gen

Segments pulled with validated phones and do-not-call flags for the clients who call.

US Consumer Data

White-label reselling

Every product under your brand, one sub-account per client, your margin.

Agency DaaS

The graph inside your product

The API and scheduled delivery when your platform needs the data in it.

Enterprise

Use it right

Each client in its own sub-account, each client's data its own.

What applies when the buyer resells data. Your counsel decides; this is how the license behaves.

  • Separation. Each client lives in its own sub-account: its pixels, lists, audiences, suppression and feeds. Nothing crosses between clients.
  • Client data. A client's customer file loaded for suppression or enrichment is hashed and matched inside that client's sub-account; it stays the client's.
  • Compliance follows the client's industry. The rules on this site's other industry pages apply to the client you run the work for: non-FCRA, HIPAA boundaries, TCPA, special ad categories, bar rules.
  • Opt-outs honored everywhere. People who opt out through datamoon.com are removed from every sub-account on every refresh.
  • Your brand, your terms. White-label delivery carries your brand; the data use terms your clients accept are yours to present, backed by DataMoon's.

Questions

Questions an agency owner asks first.

Can clients see DataMoon anywhere?

Not unless you want them to. Reports, the app views you share and the alerts carry your brand under the agency license.

How are clients kept apart?

One sub-account per client: its own pixels, lists, audiences, suppression lists, feeds and reporting. Your team sees all of them from one login.

What does the agency license include?

Every product on this site under your brand, scoped to the clients you have with a sales rep: seats, sub-accounts, the products each client runs, and white-label delivery.

Can our own app call the API?

Yes. The API and the MCP server are available to agencies; Enterprise adds the graph by API at volume and scheduled delivery into your warehouse.

How do we start?

Book the demo with two client sites in mind. The rep installs the pixel on one with you, builds an audience for the other, and scopes the license to your roster.

Other industries

The same graph, a different ladder.

TechnologyRetail & E-commerceHome ServicesLegal ServicesAll industries

Book a free demo

Bring two client sites. We install the pixel on one and build an audience for the other, on the call.

Thirty minutes: two clients' first results, the match rates in their language, and the agency license scoped to your roster, with white-label delivery and your margin written down.

Book a free demoSee how it works

Thirty minutes, live on your own data. A person who knows the products and this industry runs the call. By continuing you accept the DataMoon terms.