Attribution & Measurement

Attribution, incrementality and conversion tracking that holds up against real revenue.

A time-boxed pilot that ends in a real budget decision, not another meeting.

If your analytics don't move budget, content, or sales handoffs, they're decoration. Here's what should change.

A numbers-first framework for calculating ROI, payback, and lift from visitor conversion tracking — plug it into a spreadsheet in under an hour.

Use identity to design holdouts, geo tests, and cross-channel lift you can actually trust before peak budgets hit.

Reconcile anonymous-to-known journeys, stitch devices, and correct measurement bias so budget decisions stop drifting.