DATAMOON
Book a free demo

Industries · Telecommunications · ISPs · Fiber · Wireless · Cable · Business connectivity

Telecommunications, from the households on a new fiber route to a footprint engine the whole operator runs.

A regional fiber builder wants every household on the routes lit this month, new movers first. A national carrier wants every subscriber, lead and address resolved to one person across brands and measured against CTV and mail. Address-level household fields, mover flags, device data and daily intent on 240M adults serve both.

Book a free demo Start at rung one

Audiences are built on address, household and open research intent; your own subscriber data stays yours, hashed for suppression and enrichment.

  • USPS delivery point, carrier route, dwelling type and the new-mover flag on roughly every US household, for serviceable-address marketing.
  • Daily intent on internet providers, fiber availability, switching carriers, mobile plans and the competitors by name.
  • Mobile ad IDs, linked IPs and hashed emails, so an address-level audience matches on every platform and on CTV.
Direct Mail · Fiber route lit this month · 4,860 serviceable households
SegmentOn the serviceable-address listNew movers · 310Single-family and multi-dwelling
SignalsInternet providers near meFiber internetCompetitor by name
ExcludedCurrent subscribers · 1,920
PushedDirect Mail · 4,860Meta · 60% matchedCTV via DSP
Mail the routePush to MetaSend to the CRM
240M+US adults in the graph
120Mbusinesses, with the people in them
2Tintent signals read a day
400+attributes on a person

What the graph holds for telecom

The fields a serviceable footprint is made of.

Four of the sixteen bundles, picked for this industry. See everything in the graph →

Household & propertyAbout 250 fields on where they liveDelivery point, carrier route, dwelling type, multi-dwelling flags and the new-mover flag: the footprint as fields, ready to match a serviceable-address list.Open this table in the data dictionary → DevicesMobile ad IDs and IPsIDFA, AAID, linked IPs and linked hashed emails, so the household matches on Meta, Google, TikTok and CTV.Open this table in the data dictionary → Intent & linkagesWhat they research, and how the keys joinDaily scores on providers, fiber, switching, plans and the competitors by name, joined to the household.Open this table in the data dictionary → Business person & company120M businesses, and the people in themEvery business in the footprint with locations, size and the IT and operations leaders inside, for business connectivity sales.Open this table in the data dictionary →

The ladder · simplest to largest

Five rungs, from one route's mailer to the operator's subscriber warehouse.

Telecom starts with an address list, so rung one is a match, not a build. Operators with a CRM start at rung three; carriers arrive at five.

Rung 1 · Day one

A regional ISP, a fiber builder, a wireless ISP, a single market

Match the serviceable-address list to the graph, and mail the new movers first.

Load the serviceable-address list into Enrich and every address becomes a household with its fields: dwelling type, new-mover flag, composition, and the contact information you may use. Pull the new movers on the lit routes as a US Consumer Data segment and mail them with Direct Mail the week they arrive. Put the Website ID tag on the availability checker and see which households checked last night.

  1. Match the serviceable-address list through Enrich; the match rate shows first.
  2. Pull new movers on lit routes with US Consumer Data; mail them through Direct Mail.
  3. Install the Website ID tag on the availability checker.
EnrichUS Consumer DataDirect MailWebsite ID
Rung 2 · First month

An operator with a media budget and a subscriber list

Advertise to the footprint, suppress subscribers, and mail every lit route.

Ad Audiences turns the serviceable households into hashed audiences on Meta, Google, TikTok and CTV, by route and dwelling type, with competitor-switching intent on top. Smart Exclusion keeps current subscribers out of acquisition spend. Direct Mail runs the route drops, in home within a week, matched back to orders by address.

  1. Build footprint audiences in Ad Audiences per route cluster; match rate per platform shows first.
  2. Load subscribers into Smart Exclusion; excluded everywhere, refreshed as installs complete.
  3. Run route drops through Direct Mail; match back by address.
Ad AudiencesSmart ExclusionDirect Mail
Rung 3 · First quarter

An operator with a CRM, a call center and a business-services team

Enrich every lead and subscriber, and watch the footprint for switchers.

Enrich appends household, mover and life-stage fields to every lead and subscriber, written back through Integrations. Pulse watches the serviceable non-subscribers and the churned list for the week they research providers, fiber or a competitor, and routes them to the call center. B2B Data lists every business in the footprint with the IT and operations leaders inside, phones validated.

  1. Enrich leads and subscribers with Enrich.
  2. Put serviceable non-subscribers and churned customers on Pulse; weekly, who is shopping.
  3. Route through Integrations to the call center; work the business footprint with B2B Data.
EnrichPulseB2B Data
Rung 4 · First year

An operator with an analyst and a warehouse

Model take rate by address, score the footprint, and feed the competitors' shoppers.

Join enriched address fields and identified availability-checker visitors to installs and churn, fit a take-rate model, and score every serviceable address monthly by API. Seed Ad Audiences with the top decile; mail it; scope a Custom Intent Feeds feed on your brand, your plans and the competitors by name.

  1. Train on installs: dwelling type, mover status, household composition and topic recency carry most of the signal.
  2. Score monthly by API or through the MCP server; refresh audiences, mail and suppression together.
  3. Build the Custom Intent Feeds feed to a written scope: brand, plans, competitors, footprint.
Custom Intent FeedsEnrichWebsite IDAd Audiences
Rung 5 · At scale

A national carrier, a cable MSO, a tower or infrastructure company

License the graph into the warehouse and resolve every brand and address to one subscriber key.

Enterprise delivers the graph on a schedule to the warehouse, resolves brands, addresses and devices to one person, runs matching with retail and media partners in the Clean Room, and streams audiences to The Trade Desk integration for CTV and programmatic. Mail, CTV, digital and retail are measured on the same subscriber key. A proof of concept on your subscriber file comes first.

  1. Proof of concept: the subscriber file against the graph, match rate and coverage reported.
  2. Scheduled warehouse delivery; one subscriber key across brands and addresses.
  3. Clean-room measurement; CTV and programmatic through the DSP integrations.
EnterpriseCustom Intent FeedsAd AudiencesSmart Exclusion

What telecom teams use it for

What ISPs, carriers and operators run on the graph.

Serviceable-address enrichment

Every address on the list becomes a household with dwelling type, mover flag and contact fields.

Enrich

Route-by-route mail

Drops by carrier route as routes light, matched back to orders.

Direct Mail

Subscriber suppression

Current subscribers excluded from acquisition spend on every platform, refreshed as installs complete.

Smart Exclusion

Who checked availability

Households on the availability checker last night with their fields.

Website ID

Churn win-back

Churned customers researching providers or fiber again this week.

Pulse

Business connectivity

Every business in the footprint with IT and operations leaders, phones validated.

B2B DataChrome extension

Take-rate models

A model trained on installs, scored monthly across every serviceable address.

EnrichAd Audiences

Brand-wide identity resolution

Brands, addresses and devices resolved to one subscriber key in the warehouse.

Enterprise

Agencies serving operators

Every product under your brand, one sub-account per client.

Agency DaaS

Use it right

Your subscriber data stays yours, and the rules on calling apply.

What applies when the buyer is a carrier or an operator. Your counsel decides; this is how the data behaves.

  • CPNI stays with you. Customer proprietary network information never enters the graph; subscriber files used for suppression or enrichment are hashed and matched.
  • Calling and texting. Every phone carries a do-not-call flag and a line type. TCPA consent for texts and autodialed calls is yours to obtain.
  • Hashed audiences. Audiences and suppression lists reach the platforms as SHA-256 hashes; your files are matched, never shared.
  • Privacy laws. CCPA and the state laws that followed it apply to your subscribers; DataMoon honors opt-outs across every product and on every refresh.
  • Broadband marketing rules. Availability claims and pricing disclosures follow FCC and state rules; the data finds households, your compliance team sets the copy.

Questions

Questions an operator's marketing team asks first.

Can we match our serviceable-address list?

Yes. Load the address list into Enrich and each address becomes a household with its fields; the match rate shows first and only matched records count.

How fast do new movers show up?

The recent-mover flag refreshes as address changes land in the graph; a weekly pull of new movers on lit routes is the most common first campaign.

Can we reach households on CTV?

Yes. Address-level audiences carry mobile ad IDs, linked IPs and hashed emails, and push to CTV through the DSP integrations.

Can intent be scoped to the incumbent by name?

Yes. A Custom Intent Feed is built to a written scope: your brand, your plans, the competitors by name, your footprint. Live within days.

What does an enterprise engagement look like?

A proof of concept on your subscriber file, then scheduled delivery of the graph into the warehouse, identity resolution across brands and addresses, and clean-room measurement, on an annual contract.

Other industries

The same graph, a different ladder.

Home ServicesTechnologyRetail & E-commerceMarketing AgenciesAll industries

Book a free demo

Bring one serviceable-address list. We match it to the graph on the call.

Thirty minutes: your list matched with the match rate and the fields that came back, this week's new movers on it, your subscribers' overlap with the audiences you run today, and the next rung written down.

Book a free demoSee how it works

Thirty minutes, live on your own data. A person who knows the products and this industry runs the call. By continuing you accept the DataMoon terms.