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Industries · Travel & Hospitality · Hotels · Resorts · Cruise · Tour operators · Destinations

Travel and hospitality, from the households planning a trip this week to a guest graph the brand runs on.

A resort wants the households within flying distance researching its destination this month. A hotel group wants every guest, loyalty member and booking resolved to one person across brands and measured against CTV. Travel affinity, purchase, household and daily intent fields on 240M adults serve both.

Book a free demo Start at rung one

Audiences are built on affinity, purchase behavior, household fields and open travel research; past guests are suppressed so spend goes to new ones.

  • Travel, cruise, golf, skiing and outdoor affinities with purchase and spend fields that separate a planner from a browser.
  • Daily intent on destinations, resorts, cruises, flights, all-inclusives and the competing properties by name.
  • Meeting planners, travel managers and group buyers through the business graph, phones validated.
Ad Audiences · Winter travelers · Flying distance · 44,300 households
SegmentTravel affinity: highHousehold income: upper bandsEmpty nestersWithin 3 hours by air
SignalsAll-inclusive resortsYour destination by nameVisited a competing resort's site
ExcludedPast guests and loyalty members · 19,800
PushedMeta · 62% matchedCTV via DSPDirect Mail · 8,000
Push to MetaMail the top 8,000Send to the CRM
240M+US adults in the graph
120Mbusinesses, with the people in them
2Tintent signals read a day
400+attributes on a person

What the graph holds for travel

The fields that separate a trip planner from a daydreamer.

Four of the sixteen bundles, picked for this industry. See everything in the graph →

AffinityInterests and readingTravel, cruise, golf, skiing, outdoors, fine dining and dozens more interest flags for destination and property audiences.Open this table in the data dictionary → PurchaseHow and what they buyOnline buyer, spend totals and category fields that show who books, how often and at what level.Open this table in the data dictionary → Intent & linkagesWhat they research, and how the keys joinDaily scores on destinations, properties, cruise lines, flights and the competitors by name, joined to the household.Open this table in the data dictionary → Household & propertyAbout 250 fields on where they liveLife stage, household composition, homeowner status and distance to the airport or the drive market.Open this table in the data dictionary →

The ladder · simplest to largest

Five rungs, from one property's mailer to the brand's guest warehouse.

Hospitality has a seasonal cadence, so most properties climb one rung per season. Groups and brands arrive at rung three with a CRM and reach five when loyalty and bookings need one key.

Rung 1 · Day one

An independent hotel, a resort, a tour operator, a destination marketing office

See who is planning a trip on your site, and pull the first drive-market list.

The Website ID tag shows, by the next morning, the households that looked at rooms, rates and packages, with their fields. Pull one US Consumer Data segment: households in the drive or fly market with travel affinity and the life stage that books your property, researching the destination this week.

  1. Install the Website ID tag on the booking site.
  2. Read the first week: which packages draw which markets and life stages.
  3. Pull one US Consumer Data segment per season: market, affinity, life stage, destination research.
Website IDUS Consumer Data
Rung 2 · First month

A property group, a cruise line's regional team, a destination with a media budget

Advertise to planners, suppress past guests, and mail the top tier before the season.

Ad Audiences builds the audience by market, affinity, life stage and this week's destination research, hashed to Meta, Google, Pinterest and CTV. Smart Exclusion keeps past guests and loyalty members out of acquisition spend. Direct Mail puts the seasonal offer in the home within a week, matched back to bookings by address.

  1. Build audiences in Ad Audiences per season and market; match rate per platform shows first.
  2. Load past guests and loyalty members into Smart Exclusion.
  3. Mail the top tier through Direct Mail; match back by address to bookings.
Ad AudiencesSmart ExclusionDirect Mail
Rung 3 · First quarter

A hotel group with a CRM and a loyalty program, a cruise line, a tour operator with a call center

Enrich the guest file, and watch lapsed guests for the week they plan again.

Enrich appends affinity, purchase, household and life-stage fields to every guest and loyalty record, written back through Integrations. Pulse watches lapsed guests and the inquiry list for the week they research the destination, a competitor or a cruise, and routes them to a win-back flow or a reservations agent.

  1. Enrich the guest and loyalty file with Enrich; the match rate shows first.
  2. Put lapsed guests and inquiries on Pulse; weekly, who is planning.
  3. Route through Integrations to reservations and the email platform; segment by affinity and spend band.
EnrichPulseB2B Data
Rung 4 · First year

A brand with an analyst, a warehouse and a revenue-management team

Model who books at rate, and feed the competitors' planners.

Join enriched guest fields and identified Website ID visitors to bookings and spend, fit a booking-propensity and spend model, and score prospects and visitors daily by API. Seed Ad Audiences with the high-spend decile; scope a Custom Intent Feeds feed on your properties, your destination and the competing properties by name.

  1. Train on bookings and spend: affinity, purchase fields, life stage and topic recency carry most of the signal.
  2. Score daily by API or through the MCP server; refresh seeds, mail and suppression together.
  3. Build the Custom Intent Feeds feed to a written scope: properties, destination, competitors, markets.
Custom Intent FeedsEnrichWebsite IDAd Audiences
Rung 5 · At scale

A hotel brand, a cruise line, a theme-park operator, a destination with many partners

Resolve every guest, booking and loyalty member to one person, and measure it in a clean room.

Enterprise delivers the graph on a schedule to the warehouse, resolves bookings, loyalty and brand CRMs to one person, runs matching with OTAs and media partners in the Clean Room, and streams audiences to The Trade Desk integration for CTV and programmatic. A proof of concept on your guest file comes first.

  1. Proof of concept: the guest file against the graph, match rate and coverage reported.
  2. Scheduled warehouse delivery; one guest key across brands, properties and loyalty.
  3. Clean-room measurement with partners; CTV and programmatic through the DSP integrations.
EnterpriseCustom Intent FeedsAd AudiencesSmart Exclusion

What travel teams use it for

What hotels, cruise lines, operators and destinations run on the graph.

Seasonal planner audiences

Households in the drive or fly market with travel affinity and this week's destination research, hashed to Meta, Pinterest and CTV.

Ad AudiencesUS Consumer Data

Past-guest suppression

Guests and loyalty members excluded from acquisition spend on every platform.

Smart Exclusion

Pre-season direct mail

Offers in the home within a week, matched back to bookings by address.

Direct Mail

Who looked at rooms and rates

Households on the booking site last night with their fields, routed to reservations.

Website ID

Loyalty enrichment

Members enriched with affinity, purchase and life-stage fields for segmentation.

Enrich

Win-back on intent

Lapsed guests researching the destination or a competitor this week.

Pulse

Group and meetings sales

Meeting planners, travel managers and association executives, phones validated.

B2B DataChrome extension

Competitor-property feeds

Households researching the competing resort or cruise line by name, delivered daily.

Custom Intent Feeds

Brand-wide identity resolution

Bookings, loyalty and brand CRMs resolved to one guest in the warehouse.

Enterprise

Agencies serving travel brands

Every product under your brand, one sub-account per property or destination.

Agency DaaS

Use it right

Hashed audiences, honored opt-outs, and consent for the texts.

What applies when the buyer sells trips. Your counsel decides; this is how the data behaves.

  • Hashed audiences. Audiences and suppression lists reach the platforms as SHA-256 hashes; your guest file is matched, never shared.
  • Privacy laws. CCPA and the state laws that followed it give travelers rights you must honor; DataMoon honors opt-outs across every product and on every refresh.
  • Email and SMS. CAN-SPAM applies to email and TCPA to texts; consent for SMS is yours to obtain, and phones carry line types and do-not-call flags.
  • International guests. Person-level validation and the consumer linkage are US only; non-US guests in your file simply do not match.
  • Platform policies. Meta, Google and the DSPs set their own rules on custom audiences; the match rate and acceptance show before you spend.

Questions

Questions a hospitality marketer asks first.

Can we target by distance to the property?

Yes. Household fields include latitude and longitude and the drive and fly markets are built on them; a segment can be a radius, a set of metros or a list of zip codes.

Can we keep past guests out of acquisition ads?

Yes. Load the guest or loyalty file into Smart Exclusion, hashed. Each guest expands to every identifier the graph knows and is excluded on every platform and from every mail drop.

Can intent be scoped to our destination and competitors?

Yes. A Custom Intent Feed is built to a written scope: your properties, the destination, competing properties and cruise lines, the markets you sell in. Live within days.

Does direct mail work for travel?

For the right households it is the channel that cuts through. The purchase bundle shows who buys by mail and catalog; the drop is in the home within a week and matched back to bookings by address.

What does an enterprise engagement look like?

A proof of concept on your guest file, then scheduled delivery of the graph into the warehouse, identity resolution across brands and loyalty, and clean-room measurement with partners, on an annual contract.

Other industries

The same graph, a different ladder.

Restaurants & QSRRetail & E-commerceFitness & WellnessMarketing AgenciesAll industries

Book a free demo

Bring your property and your best market. We count this week's planners on the call.

Thirty minutes: the tag on your booking site, one planner segment counted with its match rate, your past guests' overlap with the audiences you run today, and the next rung written down.

Book a free demoSee how it works

Thirty minutes, live on your own data. A person who knows the products and this industry runs the call. By continuing you accept the DataMoon terms.