Industries · Manufacturing · Industrial · Components · Equipment · Distribution

Manufacturing, from the plants that visited your spec sheets to an account universe scored every night.

A components maker wants to know which plants downloaded the spec sheet last night and who in procurement to call. A global equipment manufacturer wants every account in its dealer and direct territories scored on firmographics, intent and the buying committee, refreshed into Salesforce. The business graph, 120M companies with the people in them, serves both.

Every phone number and email is validated before a rep sees it; a contact that fails validation is dropped and never counted.

  • 120M companies by industry code, size, revenue band, locations and tech stack, with the engineers, plant managers, procurement and operations leaders inside.
  • Daily intent on equipment categories, materials, certifications, automation, MRO and the competitors by name.
  • Job-change flags, so a champion who moves to a new plant is a new opportunity the week it happens.
Website ID · Last night · 96 companies · 31 people identified
CompanyMidwest Precision Castings · 420 employeesNAICS 3315Downloaded 2 spec sheets
PeoplePlant Manager · phone checkedProcurement Lead · validated email1 more
IntentCNC toolingISO 9001 consultantsYour competitor by name
PushedSalesforce · 96 accountsRep alert · 9 hotLinkedIn · matched
Send to SalesforceAlert the territory repBuild the audience
240M+US adults in the graph
120Mbusinesses, with the people in them
2Tintent signals read a day
400+attributes on a person

The ladder · simplest to largest

Five rungs, from a tag on the spec-sheet page to the graph in the sales warehouse.

Industrial sales cycles are long, so the early rungs pay off in pipeline visibility before they pay off in orders. Distributors and OEMs with territories usually start at rung three.

Rung 1 · Day one

A components maker, a job shop, a regional distributor with one marketer

See which plants downloaded the spec sheet, and who there to call.

The Website ID tag shows, by the next morning, the companies on your site with industry, size and locations, and, with the people turned on, the engineers and buyers themselves with validated phone and email. Open any of them in the Chrome extension from their website or LinkedIn page and see everyone at the plant, with roles.

  1. Install the Website ID tag; five minutes.
  2. Read the first week: which companies read spec sheets, capabilities and RFQ pages.
  3. Open the best ones in the Chrome extension; build the first call list, phones already checked.
Rung 2 · First month

A manufacturer with inside sales, a trade-show budget and a CRM

Build the account universe, work it by phone and ads together, and stop advertising to customers.

B2B Data builds the universe: companies by industry code, size, locations, tech stack and this week's intent on your category, with the buying committee inside, every phone and email validated. Ad Audiences pushes the same people, hashed, to LinkedIn and Meta, so the inside-sales sequence and the ads reach the same buyer. Smart Exclusion keeps customers and open quotes out of paid spend.

  1. Build the universe in B2B Data: industry codes, size, geography, intent, then the people by title and department.
  2. Push the buying committee to LinkedIn and Meta through Ad Audiences.
  3. Load customers and open quotes into Smart Exclusion.
Rung 3 · First quarter

A manufacturer with territories, Salesforce or Dynamics, and distributor partners

Enrich every account, and let intent re-prioritize the territory plan weekly.

Enrich fills every account and contact with firmographics, locations, technographics and validated contact fields, written back through Integrations. Pulse watches the account universe, lost quotes and the installed base for the week a plant starts researching your category, a competitor or the consumable you sell, and routes it to the territory rep or the distributor.

  1. Enrich accounts and contacts with Enrich; the match rate shows first.
  2. Put the universe, lost quotes and the installed base on Pulse.
  3. Route alerts through Integrations to territory reps and distributors; score by fit and heat.
Rung 4 · First year

A manufacturer with a data team, a warehouse and territory plans

Model propensity and timing, and run a feed on your category and competitors.

Export identified Website ID visitors and enriched accounts, join them to quotes and orders, and fit a propensity-and-timing model. Score the universe nightly by API; seed Ad Audiences with the top decile. Scope a Custom Intent Feeds feed on your product categories, your part numbers, the competitors you lose to and the certifications buyers search for.

  1. Train on quotes and orders: industry code, size band, technographics, topic recency and spec-sheet downloads carry most of the signal.
  2. Score nightly by API; push to the CRM and the territory plan, seed the ad platforms from the top.
  3. Build the Custom Intent Feeds feed to a written scope: categories, part numbers, competitors, certifications.
Rung 5 · At scale

A global OEM, a distribution group, an industrial marketplace

License the graph by API, into the warehouse, or under your own brand for the dealer network.

Enterprise licenses the business graph itself: the API at volume for portal and CPQ enrichment, scheduled delivery to the sales warehouse, identity resolution across divisions and acquisitions, the Clean Room for partner matching, and white-label delivery for a dealer network. A proof of concept on your CRM comes first.

  1. Proof of concept: your CRM against the graph, match rate and coverage reported.
  2. API at volume for portal, CPQ and routing; warehouse delivery for modeling and measurement.
  3. Identity resolution across divisions and acquisitions; white-label for dealers and distributors.

What manufacturing teams use it for

What manufacturers, distributors and suppliers run on the graph.

Who downloaded the spec sheet

Companies and people on the site last night with industry, size and validated contact fields, routed to the territory rep.

Account universe with the buying committee

Plants by industry code, size, locations and intent, with engineers, procurement and operations leaders, phones validated.

Trade-show lists

Every company in the show's industries and region with the people to invite, phones checked, mailed before the show.

Customer and quote suppression

Customers and open quotes excluded from paid spend, refreshed as orders land.

Lost-quote resurrection

Lost quotes watched weekly for the moment the plant researches the category again.

Installed-base consumables

Customers researching the consumables and service you sell, routed to the account team.

Competitor displacement feeds

Plants researching a named competitor's product line, delivered nightly by API.

Job-change alerts

Champions who moved to a new plant, flagged the week it happens.

Propensity-and-timing models

A model trained on quotes and orders, scored nightly across the territory plan.

Distributor enablement

Enriched leads and intent alerts delivered to distributors by API or under your brand.

Division-wide identity resolution

Every division's accounts resolved to one company key in the warehouse.

Agencies serving industrial brands

Every product under your brand, one sub-account per client.

Use it right

Validated, never scraped, and lawful where you sell.

What applies when the buyer sells to plants and distributors. Your counsel decides; this is how the data behaves.

  • Validation you can see. Every email is checked against its mailbox and every phone for line type and status; a contact that fails validation is dropped and never counted.
  • No scraping. The Chrome extension reads the company or person named on the page you are viewing and looks it up in DataMoon's own graph. Nothing is copied from LinkedIn.
  • Calling and texting. Phones carry do-not-call flags and line types. TCPA and state rules on autodialing and texting apply; CAN-SPAM applies to email.
  • International. Company data is global. Person-level validation and the consumer linkage are US only; contacts in GDPR territories need your own lawful basis.
  • Export-controlled products. Who you may sell to is your compliance team's call; the data finds and describes accounts, nothing more.

Questions

Questions an industrial sales team asks first.

Do you cover small plants and single-location companies?

Yes. The business graph goes down to single-location companies, with the people inside them and validated contact fields.

Can we reach plant people by phone?

Yes. Direct dials and mobiles carry line type, carrier, do-not-call status and a quality score; failed numbers are dropped and never counted.

Can intent be scoped to part numbers and competitors?

Yes. A Custom Intent Feed is built to a written scope: product categories, part numbers, competitors, certifications, geography. Live within days.

Does it write back to Salesforce or Dynamics?

Salesforce, HubSpot and GoHighLevel through the integrations; Dynamics and others through the API or scheduled exports.

What does an enterprise engagement look like?

A proof of concept on your CRM first, then the API at volume, scheduled warehouse delivery, identity resolution across divisions and white-label delivery for dealers, on an annual contract.

Other industries

The same graph, a different ladder.

Book a free demo

Bring your website and your top competitor. We identify last night's plants on the call.

Thirty minutes: the tag on your site, the first companies and people identified with validated phones, an intent count on your category and your competitor, and the next rung written down.

Book a free demoSee how it works

Thirty minutes, live on your own data. A person who knows the products and this industry runs the call. By continuing you accept the DataMoon terms.